Hi, I’m Mariana

[ Product Marketing manager ]

Some products struggle because their value isn’t translated into something users can understand, trust, and want.

That’s where I come in.

I work between product, market, and story, helping teams move faster in the right direction and enabling real adoption of products that deserve to be built.

My work usually follows a simple pattern:

  • Observing what’s not working

    Read behavior, listen to users, and question assumptions to surface friction and market signals.

  • Identifying the missed opportunities

    Connect market insight and product logic to define positioning that makes sense to the right people.

  • Removing what blocks adoption and retention

    Shape narratives, onboarding, and enablement so the product can shine by itself.

I’ve applied this across SaaS, InsurTech, and CleanTech, leading GTM efforts in LATAM and the UK, turning complexity into clear narratives that drive adoption and trust.

mariana.loquiroz@gmail.com

LinkedIn

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Off the Record

[ FAQ ]

  • I see the pattern behind the chaos and I’m not afraid to dive in and build the strategy that connects insights, ideas and execute what is needed to achieve the goal. Analytical, yet with a sharp eye for design and words that land emotionally. This applies for life and work.

  • Top generative AI tools are a mirror, they reflect the user’s depth, cultural fluency, emotional and analytical mindset. Everybody can learn good prompting, but taste, vision and decision-making are cultivated through life experience. That’s where human creativity becomes the real advantage.

  • Naval Ravikant, for blending strategy and business into a life philosophy. And right now, the company "Nothing", for showing that starting with a strong brand can lead to shape hardware, software and community into a coherent universe willing to compete in a red market.

  • During the pandemic, stuck indoors, I played Spider-Man PS4’s in photo mode to “swing” New York; I was shooting street scenes, glitches, and crafting a visual series of what Spider-Man does on his day off. I ignored the criminals, I just took photos.

  • I’m most passionate about finding the insight that changes everything; synthesizing information, connecting the dots across culture, tech, business, and humans to shape better solutions, therefore products that deserve to exist.

  • Recently, “Obviously Awesome” by A. Dunford, It’s great for identifying your USPs and crafting sharp positioning products. Plus, “Branded Interactions” by M. Spies, an underrated visual-book on how brand, UX, business and tech innovation work together in interactive experiences.

  • I found The Power of Habit at the Noe Valley library in San Francisco while babysitting. It taught me that origin isn’t destiny and that I can rewire my brain, therefore my habits and identity. And any book from Bukowski and Carlos Fuentes their contrasting storytelling hooks me every single time.