BRAND & PRODUCT LEAD

BRAND STRATEGIST

WITH UX AND BUSINESS DEPTH

I turn complexity into alignment, connecting product, message and experience to shape solutions people trust and adopt.

MY APPROACH

Clarity is leverage.

I remove noise by structuring how product, brand, and UX work together, because alignment is execution.

Root-Level
Problem Solving

I find where product, UX, and brand stop making sense together, then fix the gaps that stall execution or drift strategy.

Strategic Builder
with UX Depth

I turn product vision into decisions across UX, interface, and go-to-market. So teams move clearly from first release to scale.

Brand Positioning
& Messaging

I synthesize product value and consumer insights into messaging that sharpens positioning and connects with the right audience.

key
Milestones

Founding team member for a PropTech; from concept to pre-seed stage.

2025

The startup reached the semifinal stage of The Ventures program in London.

Led MVP, UX strategy and pitching at the UK Royal Navy HQ and London Tech Bridge.

2024

Shortlisted for Outstanding Team Award 2025, sponsored by the Ministry of Defence UK .

Awarded UK Chevening Scholarship.

2023

Selected by the UK Government for leadership. 1st Class Master’s Degree.

Positioned Mexico’s first online life insurance

2021

Led brand strategy and UX. Helped secured £100K+ in seed funding, including UK’s FCDO.

What’s Ahead 2025

Leading
strategic growth

Inside a mission-driven team, shaping strategy across brand, UX, and GTM.
Let’s work together.

Launching
the Clarity Toolkit™

Decision tools to help high-agency people to live more authentically.

WORK

I’ve led products where strategic positioning, frictionless UX narratives, and clear go-to-market plans were essential to unlock new markets and drive growth.

Turning complexity into Investor-Ready clarity for a Retrofit SaaS Startup

Refined the value proposition and UX, preparing a pre-revenue UK proptech startup to raise its seed round.

Clean Energy
SaaS

Contribution

  • Founding team member

  • Business Strategy

  • UX/UI Design

  • Website Arquitecture

  • MVP Soft Launch

Reframing Readiness:
A Strategic MVP for the Royal Navy

From 70+ expert interviews, I distilled complexity into a clear MVP and pitch, introducing innovation into a traditional unit struggling to retain trained Gen Z officers.

Defense
Innovation

  • Problem-Solving

  • Research & Interviewing

  • MVP Validation

  • Pitching to Stakeholders

Contribution

Digitizing Trust: Positioning Mexico’s First Fully Online Life Insurance

Translated technical language into a human-centered experience for a skeptical market, helping secure seed funding, including £80K backed by the UK FCDO. 

InsurTech
B2C

Contribution

  • Brand Management

  • Fundraising Materials

  • UX Content Design

  • Go-to-Market Strategy

Where others see to-do tasks,
I see a brand system and connect value to what is isolated.

Let’s work together

I'm made of Vein & Wire >

Substack >

for people who feel deeply and think sharply >

I'm made of Vein & Wire > Substack > for people who feel deeply and think sharply >

Vein & Wire

Writing on my newsletter for thinkers redesigning their lives, where emotion meets strategy to decide clearly and bolder.

Also, sharing behind building Clyra™
AI clarity app for people navigating transitions when decisions can’t wait.

"Her work were key in shaping Mango Life’s tone, image, and product, from leading brand identity to overseeing app features."

Maik Schaefer
Director of Product Management at PayJoy

"Throughout the entire program, Mariana demonstrated a high level of interpersonal intelligence, building trust among personnel."

Commander Charlie Jones
Royal Navy Culture Team Leader

I WORK BEST WITH

  • Founders who are scaling and want product, brand, and UX to move in sync.

  • CMOs & Heads of Product who understand the cost of misalignment and want a brand that match the product experience.

  • Innovation Teams, Accelerators & Incubators that need someone who can reframe problems, translate ambiguity, and help ideas move from insight to strategic execution.

If you're building with long-term vision, I can help you get there.

dear.marianalopez@gmail.com

Download CV

LinkedIn

My Vision on AI

“In an age of infinite leverage, judgment becomes the most important skill”.

— Naval Rakivant


  • Generative tools reflect the depth of the person using them, their thought process, cultural fluency, emotional intelligence, and ability to make meaningful connections.

    Prompting can be taught. But taste, ethics, creativity, and the ability to see across disciplines and timelines; that’s cultivated. That’s where human creativity becomes strategic clarity.

  • One of the key barriers to successful AI integration is not access to the tech but leadership and structural rigidity. Success requires more than tool adoption; it demands cultural adaptability and clarity in how decisions are made.

    This approach impacts the borders of roles like product marketing, UX strategy, and brand leadership, which are increasingly more interconnected. Now, with AI as a collaborator, it is possible to move across adjacent disciplines with greater fluency, combining research, narrative, systems thinking, and behavioral insight into one strategic layer.

    But without strategic framing, these inputs remain noise.

    The companies and teams that embrace these lenses won’t just deliver faster. They will do it with sharper judgment.